Paul Zhong
Graphic Designer and Illustrator for authentic visual identities.
Sparkle Boba
Sparkle Boba is an innovative soda brand that mixes apple soda with boba.The scope of this project was to create Sparkle Boba's visual identity, including the logo and packaging design.
Rain City Games
Rain City Games is a Vancouver-based local board game store that hosts a variety of events to inspire an inclusive community.This project aims to better align the visual identity with the brand's core values.
Public Sight
Public Sight is a branding project for an optometry brand located in the Hastings-Sunriseneighbourhood of Vancouver.The aim is to design a brand identity that caters to a family orientated neighbourhood.
Self-Esteem Booklet
This booklet is a charity project designed to be distributed in community centres and help people of all ages understand self-esteem.
Sparkle Boba is an innovative soda brand that mixes apple soda with boba. The brand aims to deliver a refreshing and new experience to adventurous consumers who are bored of conventional beverages.The scope of this project was to create Sparkle Boba's visual identity, including the logo and packaging design. Cartoonish illustrations and bright colours emphasize the brand’s energetic personality.
Rain City Games is a Vancouver-based local board game store that hosts various events to inspire an inclusive community. Instead of focusing on the competition or the game itself, Rain City Games believes that the core of board games is the connection and joy it forges and strives to be the most family-friendly and approachable local game store.This is a conceptual project made with permission and in collaboration with Rain City Games. The goal is to better align the visual identity with the brand's core values: family, community and joy.
The new logo retained two icons from the original: the rain and the dice to signify the brand as
a local game store. But it also builds upon it by using a cartoon mascot: Rolley, who gives Rain
City Games a personable face.
Public Sight is a branding project for an optometry brand located in the Hastings-Sunriseneighbourhood of Vancouver. The objective is to design a brand identity that caters to a family orientated neighbourhood.
The logo design represents the community; two round shapes intersecting with each other toform something greater. The colour theme is a parallel to colour commonly found in public infrastructure.
The Self-esteem Booklet is a charity project designed to be distributed in community centres and help people of all ages understand self-esteem. It provides essential insights and actionable steps for improving self-esteem.The booklet is designed for wide accessibility. The illustrations are warm, approachable and inclusive. When folded the booklet is only 4.25 inches wide and 5.5 inches tall, fitting into pockets easily and making it affordable for wide distribution. It’s readable and equally appealing in black and white, uses small stocks and is bound with staples.
